Digital Embodiment as a Tool for Constructing the Self in Politics

Abstract

This article offers an exploration of the theoretical and methodological implications related to the concept of digital embodiment in the field of contemporary communication. It seeks to analyze a crucial intersection between the virtual and material dimensions of human experience, enabling a deeper understanding of how bodies are shaped, visualized, and experienced in the digital age. Specifically, through this conceptual lens, we examine how human bodies are engaged in continuous interaction with digital technologies, giving rise to new forms of presence and identity. Therefore, we will seek to analyze how the personalization of the body within political communication has been profoundly affected by the virtualization of human experience. Next, we will introduce a new approach, useful for studying this fusion, that can emphasize the importance of analyzing this issue using ethnography, which is useful for fully understanding the complex dynamics surrounding the personalized digital body.