Digital Economy under Fintech Scope: Evidence from African Investment

Abstract

The digital economy has revolutionized industries worldwide, prompting companies to invest in digital technologies to enhance productivity and profitability. However, the successful implementation of these technologies hinges on employees’ perceptions and satisfaction with the digital infrastructure. This paper aims to explore the impact of digital technology satisfaction on overall job satisfaction within the fintech domain. Drawing from the User-Task-Technology fit framework, it investigates the interplay between digital technology satisfaction, job satisfaction, and work-life balance. By aligning technology with task requirements and individual user needs, organizations can foster a positive work environment and improve firm performance. The study employs Principal Component Analysis (PCA) to identify key requirements for the digital economy in a digital environment. Furthermore, it addresses two research questions related to the selection of variables representing sustainability dimensions and evaluating dependency in digital economy projects under a fintech scope. The findings highlight the importance of digital technology satisfaction in driving employee job satisfaction and overall work experience. Ultimately, this research contributes to a deeper understanding of the factors influencing the digital economy and offers insights for managers and organizations seeking to optimize their digital transformation strategies. The study concludes by exploring the digital economy in the context of healthcare services in Africa, specifically focusing on the initiatives led by the World Bank.