Abstract

In the context of the digital economy, the development of Hainan's modern service industry faces problems such as rising resource factor costs, shortage of high-quality talents, low service efficiency, and slow industrial digital transformation. Based on the connotation of digital economy empowering the transformation of modern service industry, starting from the development status of Hainan's modern service industry, this article uses SPSS software to research and analyze the influencing factors of Hainan's modern service industry transformation under digital economy empowerment, and then proposes countermeasures for the main influencing factors. This study found that technological innovation capabilities, employee quality, brand reputation, market demand and consumer trends were the main influencing factors for the transformation of Hainan's modern service industry under the empowerment of the digital economy. This article puts forward corresponding transformation suggestions for these influencing factors.

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