Abstract
AbstractContinuous growth and improvement of digital solutions have created new achievements that have penetrated into all aspects of life and all industry areas. Tourism, as the industry that combines and uses products and services from a large number of other industries and sectors, has faced a lot of challenges in adopting new technological advances. In this context, tourism applications are increasingly being offered, diversifying the possibilities of destinations and improving the optimization of all their resources. Digitization of cultural heritage can greatly contribute to its preservation and promotion. In particular, World Heritage Cities (WHCs) are under the constant pressure from dynamic tourist flows, and further, the development of mobile tourism applications can help urban heritage conservation. Spain, as a country with 15 cities proclaimed WHCs, represents a valid and diverse resource for studying the development of tourism applications. Thus, this paper aims to analyze the offer and main features of tourism applications at the national level in order to identify proposals for their improvement. Finally, a Digital Eco Tree Platform for mobile applications for WHCs is proposed to increase the effectiveness of these technological solutions in tourism.KeywordsMobile applicationsWorld heritage citiesSustainable tourismSpain
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