Abstract
The rapid advancement of information technology has facilitated the widespread digital dissemination of intangible cultural heritage through social media, a trend that has gained considerable traction. Folk literature, acknowledged as a significant form of intangible cultural heritage, encapsulates traits such as cultural inheritance, cultural confidence, and distinctive local characteristics. This paper, utilizing Chinese folk literature as a case study, examines the digital dissemination of intangible cultural heritage on social media platforms. The study explores strategies for both digital dissemination and protection, aiming to realize the goals of rural culture revitalization and the safeguarding of intangible cultural heritage.
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