Abstract
AbstractCreativity has become one of the most important driving factors of today’s digital business environments. Businesses are increasingly looking for creative employees who can offer new and out-of-the-box solutions to existing problems. Companies go through the process of digital transformation by increasingly changing the ways in which they employ digital technologies and develop new digital business models that help to create and to capture value. Combined with a creative approach, companies have experienced a surge in creative digital solutions. However, the creative process is not a self-perpetuating mechanism. It must be initiated and supported by organizations. This is done by understanding the creative process itself and by making small but fruitful adjustments to the work environment and the overall management of the workforce. As three chosen real-life examples will illustrate, such approach results in unleashing powerful creative energy that offers new services to the market, new approaches to solving existing problems, or as seen in the case of Uber—bringing in a completely new business model based on creative solutions and innovative approaches to different aspects of business operations.
Highlights
1.1 Digital Transformation and CreativityIn this chapter, we would like to outline the process of digital transformation and the increasing importance of creativity in the new digital age
We would like to outline the process of digital transformation and the increasing importance of creativity in the new digital age
Digital transformation and new business models have changed consumers’ expectations imposing pressure on traditional companies (Verhoef et al 2016). In this new digital age, creativity and innovation play an important role in creating value for businesses (Sousa and Rocha 2019)
Summary
We would like to outline the process of digital transformation and the increasing importance of creativity in the new digital age. Skills that are essential are higher-order thinking and creative problem solving, as companies increasingly depend on the creation of new products, services, and processes in order to remain competitive. These skills rely on the fact that we must find meaning or patterns in. Due to the shift of the digital era, jobs for creative people have changed as they are needed in the more traditional roles within a business in order to help change companies that seek to be competitive in this era of change All these changes in the process of digital transformation point to the importance of new skills such as strategic imagination and creative problem solving (Mills 2015). Creativity and critical thinking are important today and projected to be the skills in most demand in the future (World Economic Forum 2018)
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