Abstract
Analysing the processes of globalization, digitalization and virtualization has a substantial impact on shaping present-day supply chains. Alongside these progressing trends, the meaning of supply chains and networks increases, especially in the process of fulfilling the needs of digital consumers. A consumer who uses technology every day to acquise goods and services over the internet. The aim of the article is to present a reflection on the mutual relationship of tools and technologies that shape the consumer’s digital needs and capabilities to meet those needs through digital, intelligent supply networks.
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