Abstract

AbstractIn the “digital conservation” age, big data from Earth observations and from social media have been increasingly used to tackle conservation challenges. Here, we combined information from those two digital sources in a multimodel inference framework to identify, map, and predict the potential for nature's cultural contributions to people in two contrasting UNESCO biosphere reserves: Doñana and Sierra Nevada (Spain). The content analysis of Flickr pictures revealed different cultural contributions, according to the natural and cultural values of the two reserves. Those contributions relied upon landscape variables computed from Earth observation data: the variety of colors and vegetation functioning that characterize Doñana landscapes, and the leisure facilities, accessibility features, and heterogeneous landscapes that shape Sierra Nevada. Our findings suggest that social media and Earth observations can aid in the cost‐efficient monitoring of nature's contributions to people, which underlie many Sustainable Development Goals and conservation targets in protected areas worldwide.

Highlights

  • The Anthropocene is characterized by fast environmental changes, calling for new approaches to conservation planning and management (Palomo, Montes, et al, 2014)

  • “Cultural heritage” and “fauna and flora” photographs were more frequently found in Doñana (33% and 24%, respectively) than in Sierra Nevada

  • This study describes an approach to assess the potential for nature’s cultural contributions to people, combining information from social media and Earth observations in a multimodel inference framework

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Summary

Introduction

The Anthropocene is characterized by fast environmental changes, calling for new approaches to conservation planning and management (Palomo, Montes, et al, 2014). Conservation mechanisms, such as the establishment and management of protected areas, have been reshaped to accommodate social–ecological perspectives on biodiversity. Nature-based recreational experiences may, hold unintended consequences for ecosystems and biodiversity (Van Cuong et al, 2017). Understanding how such nature’s contributions to people (Díaz et al, 2018) are shaped inside biosphere reserves is key to promote conservation policy, management, and communication (Turnhout, Waterton, Neves, & Buizer, 2013)

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