Digital Compulsive Buying: A New Sequel of The Pandemic?

Abstract

Objective: The objective of this study is to investigate digital compulsive buying, aiming to understand its impact on mental health and economic well-being post-pandemic. Theoretical Framework: This section presents the main concepts and theories underpinning the research. Theories of consumer behavior and the influences of marketing and culture are highlighted, providing a solid foundation for understanding the research context. Method: The methodology adopted for this research comprises a systematic review of the phenomenon. Data collection was conducted through the analysis of previous studies and the evaluation of sociodemographic variables such as age, gender, and socioeconomic context. Results and Discussion: The results obtained revealed that digital compulsive buying is related to emotional and social factors and has a significant impact on mental health. In the discussion section, these results are contextualized in light of the theoretical framework, highlighting the identified implications and relationships. Research Implications: The practical and theoretical implications of this research are discussed, providing information on how the results can be applied in marketing and public health. These implications could encompass the need for emotional and financial education. Originality/Value: This study contributes to the literature by providing a systematic review of the impact of digital compulsive buying post-pandemic. The relevance and value of this research are evidenced in how the results can impact the field of marketing and mental health.