Digital Colonialism on Digital Natives: A WhatsApp Usage Perspective

Abstract

In the new media debate, digital colonialism has become a topic of serious contention. This work looks into the allegation that the internet is exploitative of digital natives’ daily routine and regulates their lives. This study explores this argument in relation to the degree of consciousness of digital natives to seek out their perception of politics of Western domination in the WhatsApp usage. Therefore, the primary purpose of this paper is to find out whether digital slavery is real. Centre Periphery theory and Electronic Colonisation theory form the theoretical background of the study, which utilised questionnaires to determine areas of controversy. Using survey, we found that digital natives do not count the use of the WhatsApp as an element of colonialism. Consequently, 53.26% of the natives do not consider themselves enslaved to WhatsApp usage and thus its colonial powers; however, 28.26% view themselves as willing slaves consequent on the benefits from using the App, while an 18.48% are unsure of their position. Based on the results, it is argued that the concept of digital slavery in terms of absolute dependence on WhatsApp does not quite appeal to digital natives, except that the amount of time they spend on it could make them enslaved, whether or not they agree. To be surer of the level of influence of internet based apps on digital natives, it is recommended that further studies be conducted that will investigate the amount of time they spend on other apps, using a wider sample population.
 Keywords: Digital Colonialism, Digital Natives, WhatsApp Usage, Western Domination, Electronic Colonisation