Abstract
The rapid development of digital technology infrastructure in the People’s Republic of China, together with the government’s recent support of grassroots innovation, has led to a growing mood of techno-nationalism as well as a feeling that digital technology can play an important role in renovating China’s international image. Powerful internet companies are challenging the dominance of traditional state-owned media. Cultural products are digitized, distributed, and consumed on online platforms. Such platforms offer consumers a choice of content through subscription, either free or paid. With China’s media and culture striving to ‘go out’ (zou chuqu走出去), typified bycctvand Confucius Institutes, we pose the question: Can China use the ‘digital power’ of the internet to achieve international recognition as an ‘innovative nation’ or will the internet perpetuate a stereotype of China as a copycat nation?
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