Digital Business Models in the Healthcare Industry

Abstract

AbstractNowadays, digital technologies become more and more indispensable on a personal and business level. New innovations accelerate processes and disrupt the markets even in the healthcare sector. A wide range of studies have demonstrated the effectiveness of digital technologies for numerous application areas like diagnostics or treatment, but there is no research about the general potential that experts from the healthcare sector see in the implementation of digital business models. In addition to technological developments and low research depth in this area, pandemics like Covid-19 demonstrate the importance of the healthcare industry. Through this motivation a research project on the topic “Potential benefits of digital business models in the healthcare industry” was developed to answer this concern. The authors could identify key performance indicators (KPIs), individualization, efficiency and communication channels as central potentials. These determinants were evaluated by means of structural equation modelling, whereby KPIs and communication channels show a significant influence on the potential of digital business models and their processes in healthcare. In order to address the rapid developments in the field of Artificial Intelligence (AI), an outlook on its potential benefits and challenges in healthcare is given finally.KeywordsDigital business modelsHealthcare industryeHealthTelemedicineVirtual realityArtificial intelligenceQuantitative studyStructural equation modeling