Abstract
The achievement of the national goal of digital transformation of society is due to the availability of modern and high-quality digital services to a wide range of businesses, among which microenterprises and the selfemployed prevail quantitatively. In turn, digital business is in need of obtaining large amounts of data from business entities, the analysis of which makes it possible to make important management decisions and ensures the development of new digital products based on artificial intelligence algorithms. An overview of online services intended for self-employed and microenterprises, and used by them both free of charge and on a reimbursable basis, is presented. The conclusion is made about the symbiotic nature of the relations under consideration. Such risk factors as the self-employed and microenterprises becoming dependent on the digital services of large suppliers, as well as the impossibility for SMEs developing similar digital services to compete on an equal footing with “digital giants” are identified. The results of the study can be used to improve the digital ecosystem focused on the needs of SMEs and self-employed citizens.
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