Digital Banking Development In The Russian Federation

Abstract

The essence of digital banking is that there is only one service channel. They have no multichannel: call centers, Internet services, mobile services, etc. Digital banks have a single electronic service channel, which is a common denominator and provides a platform for all other points of interaction: mobile, by phone, via the Internet, in branches. Problems of employees being unprepared for a change in innovative thinking in the digital sphere arise, which is accompanied by a low financial culture of the population, expensive technologies for launching the digital process, a fragmented system of network effects of business partners and a poorly developed regulatory framework governing digital processes and information security of participants. It is the need for a scientific study of the terminological base, the features of applying the experience of Western banks in the modern Russian market of banking services, especially using the latest banking technologies that determines the relevance of the topic of this study. Digital banking is the leading and largest digital banking event in the industry, embracing innovations in financial services for consumers and commercial customers in the field of mobile, digital, retail, information, channel and technological strategies. Digital banking is often confused with online banking, multi-channel banking. Of course, all of these concepts include digital applications in one form or another. But what does digital banking and digital banking mean – there is still no consensus on this issue, which once again emphasizes the relevance, significance of insufficient study and timeliness of the research topic.