Abstract

In history science as well as in the GLAM sector the fact is not experience, and the content is more than its` (digital) packaging. In this respect immersive storytelling as principle, methodology, apps and tools becomes important instrument for institutionalized heritage, if used appropriately. The paper focuses on defining what means and what requires appropriate and digitally accessible use of digitally presented heritage objects. Good practices for immersive user experiences are being shown, digital accessibility principles and standards are presented. Resuming, main rules for construction of technology-balanced and accessible digital storytelling are being formulated.

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