Abstract

Digital-Innovation Technology calls for reinvention of innovations that offers new opportunities and challenges to design new products and services in the era of hi-tech competition. Digitalization and innovations are pressing issues for business in almost each and every industry. The scope to create new digital value chains increases at a very high speed due to interconnection of people and systems . It is to be believed that wonderful new ideas can open up new ways of looking at various Social Problems because of Digi-Inno connection between people and software. However creating digitalized product and services often creates new problems and challenges to the firm that are trying to innovate. The concept of reinvention in innovation process is redesigning the innovations coupled with advances in science and technology. Technological innovations are only one of many kinds of innovation that develops variety of terms like social innovation, sustainable innovation, responsible and green innovation. In this paper, we tried to give special emphasis on issues of digital innovation management which helps to seek a better base for reinventing innovation management research in digital innovative world.

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