Abstract
In addition to economic and ecological factors, it is becoming increasingly evident that a human factor is of consequence to the success or failure of integrated pest management (IPM) programs. To understand this human factor better, as it relates to IPM, concepts from the social sciences known as diffusion theory are presented and accompanied by illustrations and examples from the Fruit IPM Program at Michigan State University. In spite of inevitable variations among individual IPM programs, it is concluded that diffusion theory is helpful for understanding the adoption and implementation of IPM. Based on this understanding, a number of implications are presented and include: who to focus initial efforts on when introducing IPM, communication channels most suited for introducing and promoting IPM, and characteristics of IPM that can be highlighted to facilitate its adoption and implementation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
