Abstract
A study of water management practices in a California community could not confirm the Beal and Bohlen model for the diffusion of innovations. Cost, lack of salience, complexity, insufficient visibility of results, and inapplicability of “innovation on the installment plan” are mentioned as possibly accounting for this result. Perceptions of the influence structure in the community by agency personnel, as reflected in the attributes of farmers they sought for backing programs, are shown to be partly discordant with the farmers' own preferences for advice givers. Social scientists, it is concluded, should put greater emphasis on differences among innovations and communities.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
