DIFFICULTIES IN THE ARTISANAL PROCESSING AND MARKETING OF LOCAL AGRICULTURAL PRODUCTS IN SENEGAL: CASE OF WOMEN PROCESSORS WHO ARE MEMBERS OF A GIE

Abstract

For some time now, we have seen sustained development in agri-food product processing activities with the emergence of small and micro businesses. These processing activities are mainly carried out by women through GIEs. However, locally processed products have great difficulty making themselves known on the market due to several factors. This study thus focuses on the difficulties in the processing and marketing of locally processed products: the case of the GIE Takku Ligueey in Thiaroye. The methodology used consisted of conducting surveys among GIE members and consumers. The study showed a multitude of products manufactured and marketed by the GIE. Made up mainly of women, the GIE has developed artisanal processing and marketing techniques for various local products. Despite their efforts to offer healthy and safe foods to consumers, the women of the GIE encounter many difficulties, particularly in terms of supply, production and marketing.