Abstract
Strategic management is a shortto long-term development plan concerning the goals of an enterprise. Formulating appropriate strategic management is of great and far-reaching significance for the current development and sustainable development of the enterprise There is no doubt that the formulation of strategic management is very important. In the new era, under the condition of rapid economic development, the way enterprises formulate strategies and the development of strategic formulation have very important research value. This paper thus examines the characteristics of strategic management and the process of strategic management, the current situation of the development of entrepreneurial enterprises in the new era, and then uses quantitative analysis to analyse the impact of the Midea group on the strategic management of enterprises, puts forward several issues and decisive factors that should be considered for strategic management, and puts forward important implications for the strategic management of entrepreneurial enterprises.
Highlights
In the period of rapid economic development, the development of enterprises has been actively leading the transformation and development from the beginning
A diversification strategy can improve the ability of enterprises to withstand risks and can help enterprises to develop quickly after a risk and to recover previous levels of development
Enterprises should consider the following factors when carrying out strategic management and judge whether the enterprise is suitable for diversification strategy according to its own situation
Summary
In the period of rapid economic development, the development of enterprises has been actively leading the transformation and development from the beginning. Uncertain factors such as the international situation of economic development have brought higher requirements for enterprises. The development of enterprises may be to create culture. He Faith attracts capital and registered company stakeholders to produce products or service sales to earn profits. This is the basis of enterprise development. Consumers are becoming more and more strict in their choices This is definitely a big challenge for companies, and it seems to meet the requirements of the consumer market [1]. The strategic choice environment of enterprises is becoming more and more complex, so it needs a comprehensive and coordinated development to improve their own capabilities, and enhance their own competitiveness. Enterprises can still maintain their core competitiveness and achieve the conclusion of sustainable development [2]
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