Abstract
Many initiatives seek to differentiate specific segments in the olive oil market. Olive oil is a flagship product of the Mediterranean region, and its market is evolving with international legislation on origin and quality. Our objective is to analyze and compare public policies in the olive oil industry, from the literature and from case studies of some Mediterranean producer countries. The analysis demonstrates possible conditions for implementing differentiation policies as well as changing modes of governance of Protected Designation of Origin (PDO) or Protected Geographical Indication (PGI). Strategies to defend origin and quality vary from one country to another, depending on government decisions and the engagement of local actors.
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