Differentiation of the functions of social networks in the media environment of students (on the example of MGIMO University)

Abstract

The paper represents the results of an empirical case, the purpose of which was to characterize social networks as a source of information in the media consumption of students. Based on the analysis of the results of focus group interviews with MGIMO students, as well as on the secondary analysis of quantitative data collected by the Russian Public Opinion Research Center (VCIOM), the author discovers a clear differentiation of functions between various social networks, due to their varying ability to satisfy information, communication and leisure needs of students. Qualitative differences were revealed in the practices of using social networks like Telegram, Instagram, VKontakte, TikTok and YouTube. The author concludes that sociological study of social networks is essential, taking into account the specifics of different functions in various target groups of users. Besides, the research has shown the risks of using social networks perceived by students, among which the most obvious are the spread of fakes, clip thinking, and learning disabilities.