Abstract
AbstractMass customization draws a twofold benefit: cost reduction, inherited from mass production techniques, and good response to customers’ requirements, inherited from customization. Two main decisions, relevant to design and manufacturing, are required for proper implementation of mass customization. Firstly, product features should be split between standard and customizable ones. This will position the differentiation points. Secondly, processes should be split between Make-to-Stock and Make-to-order. This will position the customer-order decoupling point. The impact of these 2 criteria on enterprise and customer value will be evaluated through the creation of a generic causal diagram. Following, a real case study on ALPINA industries is simulated and analyzed. The computational results highlight the joint impact of the two decisions on the overall performance. Hence, the results advocate that these two levers should then be considered, simultaneously, when implementing mass customization.KeywordsMass customizationvaluedecoupling pointdifferentiation points
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
