Abstract

A two-stage model of littering behavior in public places differentiated two types of littering: active and passive. The distinction between active littering (e.g., someone drops litter on the ground and continues walking) and passive littering (e.g., someone drops litter on a bench while seated and fails to remove it when leaving) depends on the latency between (a) when the litter is placed in the environment and (b) failure to remove that litter when vacating the territory. Results suggested passive littering was more resistant to change than active littering. Posted feedback significantly reduced cigarette littering by 17% (20% reduction in active littering, 6% increase in passive littering) and noncigarette littering by 19% (0% change in active littering due to minimal baseline levels, 25% reduction in passive littering). The probability of littering also increased with the latency between when litter was placed in the area and when the individual vacated the area.

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