Abstract
The freshness of fresh products will directly affect consumers’ purchase behavior, and returns of fresh products will cause considerable waste. This paper investigates the differential game between a fresh e-tailer and a supplier with chain supermarkets in a dual-channel supply chain. We compare and analyze optimal equilibrium strategies under different return modes (refund mode and exchange purchase mode) of the fresh e-tailer. We also discuss the impact of fresh e-tailers (the advantage of fresh-keeping technology) sharing fresh-keeping technology with suppliers in the dual-channel fresh supply chain. Our results show the following: (1) The high sensitivity of consumers to freshness can improve the fresh-keeping efforts of the supply chain to a certain degree, thereby reducing product loss. (2) The refund amount and exchange purchase cost have a significant impact on the optimal equilibrium strategies under the two return modes. For suppliers, the exchange purchase model is the most advantageous. For fresh e-tailers, the choice is affected by the exchange cost and the relationship between the wholesale price and refund amount. (3) Under certain conditions, fresh e-tailers sharing fresh-keeping technology can improve the fresh-keeping efforts and profits of the supply chain.
Highlights
The loss of fresh products in China has been high
On the basis of the above analysis, this paper focuses on the following three questions: How can fresh supply chains improve their fresh-keeping efforts and reduce product loss? Which return mode is more beneficial to fresh e-tailers? How can fresh e-tailers be used as fresh-keeping experts to help the entire fresh supply chain?
VOLUME 9, 2021 the comparison of the four models, we find that the supplier prefers the fresh e-tailer to choose the exchange purchase mode, while the fresh e-tailer will choose the best return mode based on the comparison of wholesale price, exchange purchase cost and refund amount
Summary
The loss of fresh products in China has been high. Among the losses, the losses of fresh fruits and vegetables in circulation accounts for 20% to 25%, respectively, while the loss in circulation in developed countries is only 5%. Fresh e-tailers provide consumers with solutions when they receive spoiled products, no solution can satisfy their original intention: freshness and speed. MISS Fresh provides customers with coupons, while FRESHIPPO offers free delivery for the first order of the day On the basis of the above analysis, this paper focuses on the following three questions: How can fresh supply chains improve their fresh-keeping efforts and reduce product loss? We first obtain the optimal fresh-keeping efforts and marketing effort in the supply chain under the two different return models, and discuss the impact of fresh e-tailers sharing fresh-keeping technology with suppliers.
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