Abstract
Abstract This paper is concerned with the decomposition of visual imagery ability in subcomponents. Basically, it is assumed that visual imagery consists of several components which are relatively independent of spatial imagery components (Kosslyn, Brunn, Cave, & Wallach, 1984; Poltrock & Agnoli, 1986; Poltrock & Brown, 1984). Theoretical assumptions on individual differences in visual imagery are formulated within a framework of general information processing principles. Based on the assumption that data and conceptually driven processes are involved in visual imagery, we turned to the question of whether vivid and non-vivid imagers differ on a primary data or conceptually driven processing level. To induce primary data-driven visual processes, unfamiliar visual patterns were used (Logie, 1986; Phillips, 1983). A visual long-term memory task (Marks, 1973) should involve primary conceptually driven visual processes. The analysis of relationships between self-report measures of visual imagery ability (VVIQ...
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