Abstract

Abstract This chapter (i) provides an historical analysis and defines what is meant by 'adventure tourism'; (ii) explains the main theoretical adventure models that have been developed by researchers; (iii) classifies the main characteristics of adventure tourism and determines the types of adventure tourism activities that are suitable for baby boomers; (iv) discusses the main motivations that contribute to baby boomers' decisions to participate in adventure tourism experiences; and (v) suggests a range of marketing approaches to help persuade baby boomers to participate in adventure tourism experiences.

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