Abstract
ABSTRACT In this paper, we draw upon social practice theory as a lens through which to challenge commonly held assumptions about the practice of pitching. This study presents evidence suggesting that the commonly studied investment pitch, may in fact be part of a larger relational practice that plays out across time as entrepreneurs and their new businesses develop. We present findings from twenty-seven months of participant observation in an active angel investment organization located in the United States. Based on our observations, we discuss four types of pitch: developmental, pre-investment, investment, and update.
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