Differences in online creative performance of single and paired players in cooperative and competitive task situations

Abstract

Co-creativity has recently received increasing attention. However, few empirical studies explore individuals’ creative performance in a group, and fewer have approached creative ideation in different task situations. This study recruited 156 participants to complete creativity tests on an online creativity task platform. Participants were randomly assigned to either cooperative or competitive task situations. Their performance was analyzed using two creativity tests: the Alternative Uses Test (AUT) and Chinese Radical Remote Associates Test (CRRAT). Participants completed tasks alone (i.e., in single player mode) and in a cooperative or competitive situation (i.e., in paired-player mode). The results revealed that participants in the competitive task situation showed higher levels of competitive anxiety. Moreover, their AUT and CRRAT performances in paired-player mode were better than those in single player mode. In the cooperative task situation, participants’ CRRAT performance was significantly better than in the competitive task situation. This study had two main findings. First, it strengthens the understanding of how group work enhances individual online creative performance. Second, it distinguishes the influences of cooperative or competitive task situations on different creative performance. This study revealed the differences in creative performance in distinct task situations.