Abstract
Farming has now been placed in a new framework: farm managers have had to increasingly devote attention to and interact with the external world. Numerous studies have showed that information and communication technologies (ICT) can play a vital role in realizing benefits with more effective information management at the farm level. Besides land, labour and capital, sufficient information has become a critical factor for agricultural producer. The article presents the findings of a focus-group research which aim was to discover the main characteristics of information consumption and ICT-adoption among Hungarian farmers.
Highlights
Farming has been placed in a new framework: farm managers have had to increasingly devote attention to and interact with the external world
Numerous studies have showed that information and communication technologies (ICT) can play a vital role in realizing benefits with more effective information management at the farm level
Labour and capital, sufficient information has become a critical factor for agricultural producer
Summary
A gazdálkodás manapság egy új erőtérbe kerül: egyre inkább megköveteli az irányítótól a külvilág felé történő nagyobb figyelmet és interakciót. Hogy az információs és kommunikációs technológiák (IKT) fontos szerepet játszanak a hatékonyabb információmenedzsment elérésében. A föld, a munkaerő, a tőke mellett a megfelelő információellátás is a kritikus tényezők mellé zárkózott fel a mezőgazdasági vállalkozások és termelők számára. A cikk egy fókuszcsoportos kutatás eredményeit mutatja be, melynek célja az volt, hogy feltárja a magyar gazdálkodók információfogyasztási szokásait, illetve az IKT terjedését befolyásoló tényezőket.
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