Abstract

ABSTRACT This study investigated influencing factors in the relationship between body image, diet behavior, and self-esteem, according to the weight-loss experiences of workers in the Republic of Korea. A self-report survey assessed the demographic information, diet methods, diet behavior, body image, and self-esteem of workers residing in Seoul and Gyeonggi-do (male n = 211; female n = 175) who had dieting experience. Factors such as sex, body mass index (BMI), diet goals, and intrinsic motivation were found to influence diet behavior, body image, and self-esteem. Males more frequently reported healthy weight control, physical satisfaction, and self-esteem, suggesting that sex contributes at least partially to eating habits, body image, and self-esteem. Furthermore, significant differences were observed in healthy weight control and physical satisfaction among overweight workers, suggesting that overweight status alone does not necessarily increase body image risk, and efforts toward weight management should be acknowledged positively. Positive body image, healthy diet behavior, and high self-esteem were associated with weight maintenance efforts, indicating its potential to prevent unhealthy dieting, increase physical and appearance satisfaction, and boost overall self-esteem. Furthermore, when dieting to improve self-confidence, significant differences were noted in physical evaluation, appearance orientation, and self-esteem, underscoring the role of intrinsic motivation in self-esteem enhancement through dieting.

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