Abstract

This study applies Eysenck's (1967) and Buck's (1984) psychophysiological theories of anxiety development to explain individual differences in anticipatory anxiety and rate of adaptation during public speaking. Sensitivity to anxiety creating stimuli predispose individuals to either an internalizing or externalizing affect management strategy. Because social conditioning and neurological processes combine to create anxiety, internalizing individuals are more responsive to punishment and are more likely to appraise an anxiety‐provoking situation as threatening than are externalizers. However, their overall conditionability permits internalizers to adapt to speaking situations more rapidly than their externalizing counterparts who are less susceptible to negative reinforcement. The findings are reviewed in light of various phobia reducing treatment strategies, such as flooding, systematic desensitization, and cognitive appraisal therapy.

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