Differences in access to privacy information can partly explain digital inequalities in privacy literacy and self-efficacy

Abstract

ABSTRACT Users of digital technologies are still held legally responsible for managing their personal data. However, not all users have the same opportunities for privacy management as researchers find systematic sociodemographic differences in, for example, users’ privacy literacy and self-efficacy – two important predictors of privacy management. The present study argues that one reason for such digital inequalities is how easily people have access to privacy information in their everyday lives (e.g. through their profession or social contacts). Analysing data of a representative sample of German internet users (N = 3978) by means of a Bayesian structural equation model, we find that men and more educated persons report easier access to privacy information which, in turn, positively relates to both privacy literacy and self-efficacy. Older persons feel less confident about privacy protection while men and more highly educated persons have higher privacy literacy levels. In conclusion, the present study reveals that casual access to privacy information can be important in learning and being confident about privacy management, but it cannot fully explain digital inequalities in online privacy self-efficacy and literacy.