Abstract
There are few occupations that the growth of technology has not affected or influenced in some way. Automotive technology is an occupation that has been, and will continue to be, affected by changing technology and industry standards. Current automobiles are a challenge to repair because of this advanced technology, but the future automobile will be even more complicated (Riley, 1995). This advanced and continuously evolving technology will require automotive technicians to have greater skills and knowledge in the areas of both repair and maintenance. Individuals working in the area of service management also need advanced knowledge and skills to deal with the changes brought about by technology. Service managers and technicians with advanced automotive technical skills are in demand, and it is anticipated that the need will even be greater in the future (Cornish, 1996;Frisbee, 1997). A tremendous growth within the automotive industry is expected during the next 10-25 years. Findings by Cornish and Riley indicate that change in this industry will be unprecedented and the rate of global change will continue to accelerate. Frisbee stated that universities currently need increased enrollment within four-year automotive programs to prepare enough individuals to meet the future needs. Effective recruitment of students is one method to increase enrollment within these programs.Baldridge, Kemerer, and Green (1982)found that university faculty are a key component in the enrollment process of which recruitment is a valuable and necessary part.Astone and Nunez-Wormack (1991)concurred with Baldridge et. al and stated recruitment of students should engage all constituencies of the college including the faculty.
Highlights
There are few occupations that the growth of technology has not affected or influenced in some way
The findings indicate that faculty believe that most of the recruitment techniques are important to influencing students decisions to attend a four-year automotive program
A rank order of the means shows that four out of the top five recruitment items were similar in degree of importance between the student and faculty groups
Summary
There are few occupations that the growth of technology has not affected or influenced in some way. Current automobiles are a challenge to repair because of this advanced technology, but the future automobile will be even more complicated (Riley, 1995). This advanced and continuously evolving technology will require automotive technicians to have greater skills and knowledge in the areas of both repair and maintenance. Service managers and technicians with advanced automotive technical skills are in demand, and it is anticipated that the need will even be greater in the future (Cornish, 1996; Frisbee, 1997). Frisbee stated that universities currently need increased enrollment within four-year automotive programs to prepare enough individuals to meet the future needs. Effective recruitment of students is one method to increase enrollment within these programs. Baldridge, Kemerer, and Green (1982) found that university faculty are a key component in the enrollment process of which recruitment is a valuable and necessary part. Astone and Nunez-Wormack (1991) concurred with Baldridge et al and stated recruitment of students should engage all constituencies of the college including the faculty
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