Differences and determinants for polluted area, urban and rural residents’ willingness to hand over and pay for waste mobile phone recycling: Evidence from China

Abstract

Currently, China has the largest generation volume of waste mobile phones (WMPs), but the recycling rate is still negligible. How to improve the willingness to hand (WTH) over to formal recycling channels and willingness to pay (WTP) have become the most core problems in the e-waste recycling industry. As the important link between WMPs generation and collection, the residents’ role and function are attracting more and more attention. Thus, this study is designed to identify the determinants of the residents’ WTH and WTP for WMPs through the contingent valuation method (CVM). At the same time, it will explore the current existing gaps from the urban and rural residents. Especially, this study also considers Guiyu Town as one special rural region for understanding the differences with other regions. The results show that the respondents generally have the relatively lower knowledge and cognition on WMPs recycling. Only 9.4% respondents are satisfied with the current government's management of WMPs. Personal information leakage is an important reason for low WTH. The WTH of Guiyu, urban and rural respondents were 51.3%, 45.9% and 41.2%, respectively; while their WTP were 46.80%, 31.70% and 37.80%, respectively. Finally, it is estimated that their WTP values were 18.75 ($2.81), 16.14 ($2.42) and 15.85 ($2.38) RMB per unit, respectively. The demographic variables, cognition and attitude are important factors on all residents' WTH and WTP. Meanwhile, it is indicated that if owning higher WTH, the residents will trend to higher WTP. Especially, the WTH and WTP of Guiyu residents are higher than other residents.