Abstract
Combined with the basic theoretical knowledge of Kansei Engineering and clothing materials, the perceptual cognition of consumers for different dyed fabrics was studied, and the perceptual evaluation of dyed fabrics of different materials was compared. SPSS software was used for statistical analysis of the survey data in order to find the characteristics of dyed cotton fabric. The perceptual evaluation results of plant dyed fabric and industrial dyed fabric were discussed. The relationship between the preferences of consumers towards plant dyed and industrial dyed cotton fabrics and the perceptual evaluation were analyzed through regression analysis.
Highlights
Plant dyeing is a method of dyed fabrics with natural plant pigments, which has a long history in China
This study took the perceptual engineering as the theoretical basis, systematically studied the views and methods related to different dyed cotton fabric elements, which were considered to be qualitative, unquantifiable and illogical in the past.[1][2] By means of sampling experiment and statistical analysis, this paper studied the perceptual evaluation and cognition of plant dyed and industrial dyed cotton fabrics, explored the perceptual characteristics of these dyed cotton fabrics and found the relationship between the preference of consumers towards plant dyed and industrial dyed cotton fabrics and the perceptual evaluation
Based on the theory of Kansei Engineering, this paper studies the representative fabric samples to investigate the perceptual image of consumers. 20 perceptual image word pairs were chosen from 60 word pairs based on the survey results
Summary
Plant dyeing is a method of dyed fabrics with natural plant pigments, which has a long history in China. Compared with industrial dyed fabrics, natural plant dyed fabrics are healthy and environmentally friendly, and there are obvious differences in vision, touch and smell between natural plant dyed fabrics and industrial dyed fabrics. This study took the perceptual engineering as the theoretical basis, systematically studied the views and methods related to different dyed cotton fabric elements, which were considered to be qualitative, unquantifiable and illogical in the past.[1][2] By means of sampling experiment and statistical analysis, this paper studied the perceptual evaluation and cognition of plant dyed and industrial dyed cotton fabrics, explored the perceptual characteristics of these dyed cotton fabrics and found the relationship between the preference of consumers towards plant dyed and industrial dyed cotton fabrics and the perceptual evaluation. There are three types of perceptual cognition of fabrics: tactile, vision and olfactory
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