Difference Between Digital Marketing and Traditional Marketing Models

Abstract

AbstractMarketing practices should be changed and adapted as the technology and the preferences of the customers shift constantly. Automating marketing operations become one of the prominent processes to deal with the increased demand, fast consumption, and changing customer needs and wants. Nowadays, the traditional marketing approaches are not enough to satisfy the customers and to survive in a highly competitive market. Therefore, effective use of digital marketing and its tools such as Social Media Marketing, SEO, PPC, and others are crucial for today’s marketing. In this paper, state-of-art research related to traditional versus digital marketing practices, is conducted. Furthermore, the relative importance of each pair of criteria related to advantages of digital marketing over traditional marketing is identified and analyzed based on triangular fuzzy numbers and fuzzy AHP method.KeywordsDigital marketingTraditional marketingTriangular fuzzy numbersFuzzy AHPSocial Media MarketingDigitalization