Abstract
Changes in business dynamics require a closer attention to the interests and motivations of the workforce to attract, retain and retain individuals to meet their personal expectations and organizational goals. The purpose of this study is to examine whether gender presents an orientation towards extrinsic, intrinsic, social and prestige work values of individuals in the workplace. Quantitative cross-sectional research is conducted, the data collection was carried out through a questionnaire. The Kaiser-Meyer-Olkin factor analysis and sample adequacy analysis were used to analyze the correlations between variables and evaluate the fit of the data, as well as the hypothesis test that provides the difference of means for comparison. The study involved 535 individuals classified into 331 women and 204 men located in Colombia. The results showed that there is a greater orientation of women towards extrinsic work values, aspects such as salary and job security are essential when looking for a job or staying for a long time in an organization, with no differences between men and women with respect to intrinsic, social and prestige values
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