‘Die perfekte Welle’: possible solutions to the crisis of the international music industry with the help of national language music

Abstract

AbstractIs the proportion of German language music in total record sales in Germany a cause for optimism or for concern? This question is very difficult to answer as the national branch of the IFPI only supplies statistics on ‘national repertoire’ and not specifically on ‘national language repertoire’ – and even that covers music sung in any language, not only in German. Since the call for a music quota for radio stations lacks a precise definition (German or German language) there is some reason to suspect that the real aim behind this discussion is not to support German music culture but rather national economic interests. As a matter of fact, the average proportion of German language songs in the charts is currently the highest it has been in the last thirty years.An analysis of the Top 20 in the national end-of-year charts of various European countries shows that the number of national language songs is generally increasing again after a substantial decline in the 1980s and 1990s. This is the case not only with record sales but also with airplay. This means that the increase cannot only be due to the massive drop in sales of international repertoire caused by file sharing on the Internet.