Abstract
In this paper, after an elucidation of several central concepts of the topic, the author focuses on the sales channels in tourism and clarifies the role retailers play in the market. He shows that the existence of institutional travel retailers is generally based on transaction costs, and that thanks to the automation the level of dependence on transaction costs can be reduced. This thesis induces the question to what extent the retailers' performances can be automated. In answer to this question the author creates a list of criteria including the following aspects; the general and occasional suitability of retail products (e g tickets, travel packages), the availability of technical equipment and information necessary for the automation at the points of sale and in the households (buyers), the level of complexity and acceptance regarding the handling of automated travel services. The paper comes to the conclusion that the automation of travel services will probably be used mainly by business travelers, whereas private customers will more likely keep their affinity for conventional retailers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
