Abstract
Wigan is a town in the North West England which developed during the nineteenth century based on traditional industries, mainly coal mining, and which by the late twentieth century was in economic decline. The chapter will show, however, that the town’s recent history has been strongly linked to Northern Soul and the Casino Club which operated from 1973 to 1981. Northern Soul has now been appropriated by local government as part of its heritage, leisure, and tourism strategy. The chapter explores these trends and discusses the paradox that despite Wigan’s initial ambivalent relationship with Northern Soul, there was, in the appreciation, experience and discourse of Northern Soul discernible characteristics which were particular to the locality and the wider region.
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