“Did Obamacare create new jobs?” – An analysis of Mitt Romney’s use of rhetorical questions in the 2012 US presidential election campaign

Abstract

AbstractThis paper examines how Republican presidential candidate Mitt Romney’s use of rhetorical questions (RQs) in the 2012 US presidential election varies depending on the target audience. We first classify the US states into: (i) Democrat-safe states, (ii) Republican-safe states, and (iii) swing states. We then examine Romney’s use of RQs in his 48 speeches in terms of their (i) frequency, (ii) question type, (iii) topic, and (iv) function. Our findings reveal that Romney tended to ask more RQs in the swing states and the Democrat-safe states in comparison to the Republican-safe states. Moreover, in the swing states, most of Romney’s RQs were yes/no questions, which tended to be more direct, while in the Democrat-safe states, Romney used both yes/no and