Abstract
Scholars suggest that public relations research is moving away from or beyond J. Grunig and L. Grunig’s (e.g., 1992) well-known and much-discussed symmetrical model of public relations and toward cocreational models (Botan & Taylor, 2004). In particular, they suggest that dialogic theories, processes, and procedures best define the study and practice of public relations. One of the first to discuss dialogue, Pearson (1989b), argued that “the goal of public relations is to manage these communication systems such that they come as close as possible to the standards deduced from the idea of dialogue” (p. 128).
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