Abstract
The objective of this work was to diagnose the buffalo meat consumer profile in Marabá-PA in terms of product knowledge and factors related to the choice, periodicity and quantity of milk and meat consumed. The diagnosis was made through interviews with online forms. There was a preference in beef and fish consumption, and buffalo meat was the least consumed, but a significant portion of the population said they were willing to increase this consumption. The reasons for not consuming buffalo meat were related to the fact that it was a little appreciated meat and lack of supply. The ignorance of the ways of breeding, origin, nutritional aspects, and possible ways of buying and preparing the buffalo meat has ratified its low local consumption, besides the lack of market supply. Consumers of buffalo meat consider this a tasty and healthy food, however, little offered on the market. Campaigns are suggested that aim to increase the supply and consumption of buffalo meat and in actions that allow the population to discover new forms of preparation, consumption and more nutritional information.
Highlights
The objective of this work was to diagnose the buffalo meat consumer profile in Marabá-PA in terms of product knowledge and factors related to the choice, periodicity and quantity of milk and meat consumed
There was a preference in beef and fish consumption, and buffalo meat was the least consumed, but a significant portion of the population said they were willing to increase this consumption
The reasons for not consuming buffalo meat were related to the fact that it was a little appreciated meat and lack of supply
Summary
Optou-se por fazer neste trabalho, uma investigação amostral da população urbana de uma cidade a fim de identificar qual o comportamento desta população em relação às principais variáveis que afetam a quantidade demandada de um determinado bem. O diagnóstico foi realizado por meio de entrevistas com consumidores, com a aplicação de questionários, via online, destinados aos moradores do município. Com o objetivo de garantir a representatividade da amostra foi planejada a aplicação dos questionários para se obter uma distribuição homogênea da população (baseada nos consumidores). Para calcular o número de pessoas entrevistadas utilizou-se o método de amostragem sem reposição para uma população finita, de acordo com Macfie et al (1989). Ao se considerar a população do município de Marabá, Pará, foi realizada 120 entrevistas durante dois meses. Para análise de dados utilizou-se a técnica de distribuição de frequência, que permite transformar dados brutos em informações traduzidas para interpretação e visualização das informações de fenômeno, e ilustra com percentuais o número de respostas feitas em uma pesquisa, o que facilita sua contagem
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
