Diagnóstico de la comercialización de café en el centro artesanal de producción y comercio exterior, parroquia San Plácido, Portoviejo

Abstract

The commercialization of coffee has had a slight growth, but there are factors that have not been managed, through a government policy that injects projections and, above all, giving coffee growers the tools to promote production and commercialization in aresponsible manner, and at the same time fair in price. The objective of this research was to determine a diagnosis of the commercialization of coffee in the artisan center of production and foreign trade in San Plácido, Portoviejo parish, a work that synthesizes the importance of generating large dimensions through a program with a visionary approach. of strengthening the economy of its inhabitants in the aforementioned sector. For the development of this research, a qualitative documentary approach was used under analytical and descriptive methods that served to cement the scope of this study related to the commercialization of coffee, for which primary sources were used, such as interviews with partners, secondary sources based on publications of specialized organizations. The relevance of this study was characterized in knowing aspects about promoting the commercialization of coffee focused on a key direction such as generating competitiveness within the people dedicated to this activity in improvements through an organic culture in its production.