Abstract
The Theory of Planned Behavior (TPB) attracted attention in entrepreneurship to explain essentially entrepreneurial intention, but much less entrepreneurial behavior. The social psychology field uses the Value-Attitude-Behavior (VAB) model to explain behaviors, but this model is overlooked in entrepreneurship. This research hypothesizes that values and attitudes can shape not only entrepreneurial career choice but the decision to become hybrid (ie. combining salaried work with entrepreneurship) (HE) or full-time entrepreneur (FTE). We used a longitudinal nine-year sample of 1,736 individuals that were not in entrepreneurship at Time 1 to see if components of TPB or VAB can predict who will become HE or FTE at Time 2. We found that entrepreneurial intention is a strong predictor of FTE, just as the attitude related to wanting high income, and the values of power and self-direction. The value of security can predict the choice of HE. We contribute to demonstrating the relevance of VAB model in entrepreneurship and the importance of distinguishing hybrid entrepreneurship from devoted (or full-time) entrepreneurship.
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