Abstract
Protecting premium pricing is a challenge for pharmaceutical & medical device players in the global markets. Withthe global trend of making the healthcare services more affordable and more inclusive, this challenge continues topush us to create innovative strategies in marketing.Engagement of Healthcare Professionals through medical marketing strategies with appropriate planning andexecution can lead to sustained value creation beyond product for which customers are more than willing to pay. Thispaper presents the planning and execution process of medical marketing strategies for enhanced customerengagement and improved business outcomes.
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