Abstract
Deviations of Spot Colorimetric Values on Multi-layered Flexible Packaging during the Graphic Reproduction and Sterilisation Process
Highlights
Wrapping a product in packaging includes production and design processes
The main goal of this paper is to examine the influence of the individual phases of these processes on the manner in which red spot color reacts to and determines deviations (ΔE*) in relation to a defined formula and color standard
The goal of this paper is to define the spot red color deviation in the CIE L*a*b* color space, which is applied to packaging design in order to detect the phase in the process which the greatest deviations occur in relation to the proscribed standard and the defined color formula for Podravka Red spot color
Summary
Wrapping a product in packaging includes production and design processes. The primary function of packaging was to hold the product and protect it from external elements. More recently numerous factors have impacted and made packaging an important marketing tool. Increased competition and crowded shelves in retail chains suggest that packaging itself is a major factor in a purchasing decision [1]. The advantage a particular product retains in relation to its competition lies in its ability to retain a consumer’s attention for a short time at the point of sale while a purchasing decision is made. The most dominant stimulus throughout this process is visual, and packaging becomes a key element in making a purchasing decision [2]
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