Deviation From Zeitgeist and Motivation in the Intergenerational Transmission of Individualistic and Collectivistic Values in East Germany and Shanghai, China

Abstract

ABSTRACT Intergenerational intrafamilial transmission is a process by which acquired information passes from parent to offspring. The authors examined mechanisms of intergenerational transmission of individualistic and collectivistic values in 216 families with 1 adolescent child in 2 societies: East Germany and the Shanghai region in China. To clarify the impact of transmission from mother and father to son or daughter, this study analyzed the filter model by U. Schönpflug and L. Bilz (2009), including zeitgeist concerning value climate in the social context, each family member's deviation from the zeitgeist, and the familial motivation to transmit. The 2-dimensional structure (individualism and collectivism) of 10 values of the Portrait Value Questionnaire (Schwartz, Lehmann, & Rocca, 1999) differed somewhat in the 2 regions for adolescents and their fathers, but not for mothers. In East Germany, no significant direct transmission of value orientation was observed, whereas in Shanghai, fathers transmitted individualism and collectivism values. Family motivation impacted significantly on the child's value orientation in both regions. The zeitgeist measure had no significant influence on the transmission process whereas deviation from zeitgeist did. The gender of the child determined the level and transmission of collectivism, but not the transfer of individualism.