Abstract

Currently, the hospitality and tourism industry is undergoing various changes. In particular, she is experiencing difficulties due to the COVID-19 pandemic that emerged in 2020. The market of tourist services has ceased to function systematically, which is why it has lost many small and medium-sized businesses. In this case, government intervention is simply necessary to solve a number of problems and help in the restoration of this industry and achieve the previous level of its development. Moreover, the epidemic has affected the consumption habits of the population, to which the tourism sector also needs to adapt. This factor served as a catalyst for the development of a national project aimed at developing domestic and inbound tourism in the Russian Federation. The article identifies the key shortcomings of the sphere of domestic hospitality and tourism, identifies trends in consumer behavior and trends in industry management, and analyzes the state national project as a tool for improving the quality of services provided in the Russian tourism market. The results of the study provide information on what trends should be paid attention to during the implementation of the tourism sector strategy, as well as several recommendations were formed for a more successful implementation of the national plan and achievement of targets. Conclusion: the fourteenth national project seems to be an effective tool for the development of domestic tourism and attracting investment in this sector of the economy

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